Signaling System No. 7-Based Services

In addition to setting up and releasing calls, SS7/C7 is the workhorse behind a number of telecommunication services, including:

• Telephone-marketing numbers such as toll-free and freephone

• Televoting (mass calling)

• Single Directory Number

• Enhanced 911 (E911)—used in the United States

• Supplementary services

• Custom local area signaling services (CLASS)

• Calling name (CNAM)

• Line information database (LIDB)

• Local number portability (LNP)

• Cellular network mobility management and roaming

  - Short Message Service (SMS)

  - Enhanced Messaging Service (EMS)— Ringtone, logo, and cellular game delivery

• Local exchange carrier (LEC) provisioned private virtual networks (PVNs)

• Do-not-call enforcement

The following sections describe these telecommunications services.

Telephone-Marketing Numbers

The most commonly used telephone-marketing numbers are toll-free calling numbers (800 calling), known as freephone (0800) in the United Kingdom. Because the call is free for the caller, these numbers can be used to win more business by increasing customer response. Telephone-marketing numbers also provide premium rate lines in which the subscriber is charged at a premium in exchange for desired content. Examples of such services include adult services and accurate road reports.

Another popular telephone-marketing number is local call, with which a call is charged as a local call even though the distance might be national. In recent years in the United Kingdom, marketing numbers that scarcely alter the call cost have been a popular means of masking geographical location. These numbers allow for a separation between the actual number and the advertised number.

Televoting

Televoting is a mass calling service that provides an easy method of surveying the public on any imaginable subject. The host (for example, a deejay at a radio station) presents specific questions and the caller uses a telephone keypad to select a choice; the caller’s action adds to the vote for that particular choice. The conversation phase is usually limited to a simple, automated “thank you for…” phrase. Televoting can also be used in many other areas, such as responding to fundraising pleas and telephone-based competitions. A single night of televoting might result in 15 million calls [110]. Televoting services represent some of the most demanding—as well as lucrative—call scenarios in today’s telephone networks. Revenue generation in this area is likely to grow as customers shift more toward an “interactive” experience, on par with convergence.

Single Directory Number

Another service that uses SS7/C7 and has been deployed in recent years is the single directory number, which allows a company with multiple offices or store locations to have a single directory number. After analyzing the calling party’s number, the switch directs the call to a local branch or store.

Enhanced 911

E911, which is being deployed across some states in the United States, utilizes SS7 to transmit the number of the calling party, look up the corresponding address of the subscriber in a database, and transmit the information to the emergency dispatch operator to enable a faster response to emergencies. E911 might also provide other significant location information, such as the location of the nearest fire hydrant, and potentially the caller’s key medical details. The Federal Communications Commission (FCC) also has a cellular 911 program in progress; in addition to providing the caller’s telephone number, this program sends the geographical location of the antenna to which the caller is connected. Enhancement proposals are already underway to obtain more precise location information.

Supplementary Services

Supplementary services provide the subscribers with more than plain old telephony service (POTS), without requiring them to change their telephone handsets or access technology. Well-known supplementary services include three-way calling, calling number display (CND), call-waiting, and call forwarding. Note that the exact names of these services might differ, depending on the country and the operator.

Recently, supplementary services have been helpful in increasing operators’ revenues since revenues against call minutes have been on the decline. Usually the subscriber must pay a fixed monthly or quarterly fee for a supplementary service.

Custom Local Area Signaling Services (CLASS)

Custom local area signaling services (CLASS) are an extension of supplementary services that employ the use of SS7 signaling between exchanges within a local geographical area. Information provided over SS7 links, such as the calling party number or the state of a subscriber line, enable more advanced services to be offered by service providers. A few examples of CLASS services include:

• Call block— Stops pre-specified calling party numbers from calling.

• Distinctive ringing— Provides a distinct ringing signal when an incoming call originates from a number on a predefined list. This feature is particularly beneficial to households with teenagers.

• Priority ringing— Provides a distinct ring when a call originates from a pre-specified numbers. If the called subscriber is busy and has call waiting, the subscriber receives a special tone indicating that a number on the priority list is calling.

• Call completion to busy subscriber (CCBS)— If a subscriber who has CCBS calls a party who is engaged in another call, the subscriber can activate CCBS with a single key or sequence. When activated, CCBS causes the calling party’s phone to ring when the called party becomes available; when the calling party answers, the called party’s phone automatically rings again. This feature saves the calling party from continuously attempting to place a call to a party is still unavailable.

Note that the exact names of these services might differ, depending on the country and the operator. In addition, the term “CLASS” is not used outside of North America.

Calling Name (CNAM)

Calling name (CNAM) is an increasingly popular database-driven service that is only available in the United States at this time. With this service, the called party receives the name of the person calling in addition to their number. The called party must have a compatible display box or telephone handset to use this service. The CNAM information is typically stored in regional telecommunications databases. SS7/C7 queries the database for the name based on the number and delivers the information to the called party’s local switch.

Line Information Database (LIDB)

Line information database (LIDB) is a multipurpose database that stores valuable information about individual subscribers to provide feature-based services (it is only available in the United States at this time). Such information might include the subscriber’s profile, name and address, and billing validation data. The name and address information can be used to power CNAM, for example. The billing validation data is used to support alternate billing services such as calling card, collect, and third number billing. Alternate billing services allow subscribers to bill calls to an account that is not necessarily associated with the originating line. For example, it can be used to validate a subscriber’s calling card number that is stored in the LIDB, designating this as the means of payment. SS7/C7 is responsible for the real-time database query/response that is necessary to validate the calling card before progressing to the call setup phase.

Local Number Portability (LNP)

Local number portability (LNP) provides the option for subscribers to retain their telephone number when changing their telephone service. There are three phases of number portability:

• Service Provider Portability

• Service Portability

• Location Portability

The various phases of LNP are discussed in more detail in Chapter 11, “Intelligent Networks.”

The FCC mandated this feature for fixed-line carriers in the United States as part of the Telecommunications Act of 1996; later that same year, the act was also clarified to cover cellular carriers.

LNP is primarily aimed at stimulating competition among providers by removing the personal inconvenience of changing phone numbers when changing service providers. For example, many businesses and individuals spend relatively large sums of money to print their phone numbers on business cards, letterheads, and other correspondence items. Without LNP, people would have to reprint and redistribute these materials more often. This contributes to the inconvenience and detracts from the profitability of changing the telephone number, thereby making changing providers far more prohibitive.

Since telephone networks route calls based on service provider and geographic numbering plan information, SS7/C7 must figure out where the ported number’s new terminating switch is by performing additional signaling before setting the call up. This step should add only a second to the call overhead setup; however, it is a technically challenging network change because it complicates the process by which SS7/C7 establishes a call behind the scenes. This process is further discussed in Chapter 8, “ISDN User Part (ISUP).”

2^nd and 3^rd Generation Cellular Networks

Cellular networks use SS7/C7 for the same reasons they use fixed line networks, but they place much higher signaling demands on the network because of subscriber mobility. All cellular networks, from 2G (GSM, ANSI-41, and even PDC, which is used in Japan) to 3G (UMTS and cdma2000), use SS7/C7 for call delivery, supplementary services, roaming, mobility management, prepaid, and subscriber authentication. For more information, see Chapter 13, “GSM and ANSI-41 Mobile Application Part (MAP).”

Short Message Service (SMS)

Short Message Service (SMS) forms part of the GSM specifications and allows two-way transmission of alphanumeric text between GSM subscribers. Although it is just now catching on in North America, SMS has been an unexpected and huge revenue source for operators around the world. Originally, SMS messages could be no longer than 160 alphanumeric characters. Many handsets now offer concatenated SMS, which allows users to send and receive messages up to 459 characters (this uses EMS described below). Cellular operators usually use SMS to alert the subscribers that they have voice mail, or to educate them on how to use network services when they have roamed onto another network. Third party companies offer the additional delivery services of sending SMS-to-fax, fax-to-SMS, SMS-to-e-mail, e-mail-to-SMS, SMS-to-web, web-to-SMS, and SMS notifications of the arrival of new e-mail.

Some European (Spain, Ireland, and Germany, for example) and Asian countries (the Philippines, for example) are rolling out fixed-line SMS, which allows users to send SMS through their fixed phone line to cell phones and vice versa, as well as to other fixed-line SMS-enabled phones, fax machines, e-mail, and specialized web pages. Thus far, each European rollout has also offered SMS-to-voice mail. If a caller sends a text message to a subscriber without fixed-line SMS facility, the SMS is speech-synthesized to the subscriber’s and their voice mailbox. Fixed-line SMS requires compatible phones, which are becoming readily available.

SMS is carried on the SS7/C7 network, and it makes use of SS7/C7 for the required signaling procedures. For more information, see Chapter 13, “GSM and ANSI-41 Mobile Application Part (MAP).”

Enhanced Messaging Service (EMS)

Enhanced Messaging Service (EMS) adds new functionality to the SMS service in the form of pictures, animations, sound, and formatted text. EMS uses existing SMS infrastructure and consists largely of header changes made to a standard SMS message. Since EMS is simply an enhanced SMS service, it uses the SS7/C7 network in the same way; the SS7/C7 network carries it, and it uses SS7/C7 for the required signaling procedures.

EMS allows users to obtain new ring tones, screensavers, pictures, and animations for their cell phones either by swapping with friends or purchasing them online.

Operators have recently begun using EMS for downloading games (from classics like Asteroids, to newer games like Prince of Persia), which can be purchased from operator web sites.

Private Virtual Networks

Although the private virtual networks concept is not new, SS7/C7 makes it possible for a Local exchange carrier (LEC) to offer the service. The customer receives PVNs, which are exactly like leased (private) lines except that the network does not allocate dedicated physical resources. Instead, SS7/C7 signaling (and a connected database) monitors the “private customer” line. The customer has all the features of a leased-line service as well as additional features, such as the ability to request extra services ad hoc and to tailor the service to choose the cheapest inter-exchange carrier (IC), depending on the time of day, day or week, or distance between the two parties.

Do-Not-Call Enforcement

In the United States, federal and state laws have already mandated do-not-call lists [108] in over half the states, and all states are expected to follow suit. These laws restrict organizations (typically telemarketers) from cold-calling individuals. To comply with these laws, SS7 can be used to query state and federal do-not-call lists (which are stored on a database) each time a telemarketer makes an outbound call. If the number is on a do-not-call list, the call is automatically blocked and an appropriate announcement is played to the marketer.

Tags: C7, network, signaling, SS7, telecommunication